The relationship between sports and the economy has been changing but the bond between them has not been sincerely tested yet. Money, as known to many people, is something ugly and untidy that destroys bonds and decent sports. The world of money and sports are completely different but their links began to fail as the twentieth century ended. But before that, sports and money were linked to each other comprehensively. Local communities and sports authorities take the lead in promoting sports while merchants sell their products and equipments with minimal economic value. However, as the community becomes more desired for money, sports are now considered as just mere games.
Today, sports have become a golden cage business. Filled with money, it sometimes deteriorates the moral bankruptcy and is often liked to political projects. Even though sports and money are connected to each other, we shouldn’t allow it to become an obvious form of money making. There is no aspect between sports and money that favors sports. Today, at the end of the century, sports are foreshadowed as the manager of modern times. Economy is interpolated in sport and on the other hand, sports pave ways for the economy. Meanwhile, the logic of profit has been the basis in regulating relations in most sports. It oftentimes occurs with “specialists” involve in money making.
Sports become a very lucrative business, which individuals, teams and companies make huge profits. Business is increasingly becoming a way of life and style of behavior. The process of cultivating business and sponsorship in sport is taking place rapidly, as it is evident that the attractiveness of the sport becomes a reason for an exemplary life of modern man. All mentioned processes have contributed to the connection between sports and business firms established. As already noted, the sport has cleared the way, and only much later that the money will provide the appropriate institutions for them, that was highlighted by the International Monetary Fund (IMF, founded in 1944). Financial motivation in the sport is not far from the motivation for fame. When you realize the glory of the sport, it is very easy to get money. Money and financial returns are becoming powerful drivers. Investing in sports events is risky. Investors and sponsors do not necessarily get the money or cash on the action although it is still uncertain if they participate in any form of gambling.
Sports are increasingly joining up with those who do not have the publicity but have adequate financial power. It becomes a source of huge revenues, and athletes became modern gladiators in the service business. In modern motor sport, market activity shows the invested money going back and earning it. “Honest professionalism” today strengthens the insatiable appetite for investing money in sports. Investment processes are open to almost everybody without disputes. Investing money in sports affected the transformation of society and properties. Private and public interests do not meet indirectly through the cunning intermediary, but directly. Sports serve as a space for many companies to integrate with its environment and ensure the necessary legitimacy for its development. It is included in the areas of sport as an economically independent area with high technologies in some industries.
