Professional sports teams always have to find new methods to connect, communicate and monetize their audience base. At the same time, their advertisers need new, communicative media opportunities that provide clear results. Mobile marketing provides a solution to both the professional teams and the advertisers.
Mobile advertising provides sports team with an effective, quick, and cost-effective tool for reaching out their target audience in novel ways. Mobile marketing helps sports teams connect with their fans through direct subscription based advertising campaigns and the results are almost immediate.
Advantages of Mobile Marketing for Sports teams
Marketing products using sports is a huge business. There are many web based technologies available to help the sports team get the best out of mobile marketing, mainly by assisting them to establish a mobile marketing system. Professional sports teams have benefitted a lot from mobile marketing by:
*Creating excellent and cost-effective ad promotions even at short notice.
*Targeting a wider audience base and enlarging market share enormously without any extra effort or cost.
*Building customer loyalty.
*Retaining current customers and attracting new customers.
*Penetrating the mobile phone market and building awareness about their sports team without spending a huge amount on ad promotions.
*Reaching out to customers on the move and creating an efficient two-way communication.
*Integrating novel, creative methods of advertising and promotion with existing policies without investing a huge capital.
Features of Mobile Marketing for Sports Teams
The current economic slowdown and rising ticket prices have made it difficult for sport teams to fill seats in the stadium. However, with mobile advertising, sports team can now fill seats and gain extra marketing initiatives. Selling tickets or commodities, increasing fan loyalty or improving the in-stadium experience, have all become very easy with mobile marketing. There are various mobile marketing features that sports teams can use to increase their fan base, create awareness about their teams and generate profits.
Play sports trivia games: Allow fans to play the games and win mobile coupons for a discount on free drinks.
Conduct advertiser sponsored contests: Allow fans to text in plays, final scores, or seat numbers to win free gifts.
Send bulk SMS: Send bulk SMS to fans and create a Mobile Fan Club, reminding fans of upcoming games. Drive ticket sales by enticing your fans with special promotions.
Increase interaction with fans: Allow fans to sign up for your text message alerts and updates.
Short code: Allow fans to text-in a message to a short code to get more information on their favorite sports team.
Text to Screen: Allow fans to send text messages to the big screen.
Sport Star messages: Allow fans to listen to a personalized message from their favorite sport star.
Text message sweepstakes: Send text message sweepstakes to fans allowing them entry into a contest to win prizes.
Shout out contests: Allow fans to send a shout out to their friends on the big screen and fans will get a chance to win free gifts.
Get in the game with mobile advertising for your sports team and your fans and your team will definitely appreciate your move.